Startup Advisory

Strategic financial guidance for pre-seed to Series A founders

Woman with long blonde hair and a black top in front of business analytics dashboard with charts and graphs

  • 1-Hour AMA

  • Investor Readiness Review

  • Financial Model Review

  • Pitch Deck + Metrics Review

  • Monthly Founder Advisory

Schedule Startup Advisory

About Kirsten Barrie

Kirsten Barrie brings more than 20 years of CFO experience to pre-seed through Series A startups.

Through Verte, she advises founders on financial modeling, investor readiness, and the financial strategy behind stronger fundraising and growth decisions.

Her background includes bi-monthly webinars at Startups.com on startup and financial modeling topics, founder mentoring, VC scouting, and building financial models that have supported successful raises.

Our hero product, Finmark, has been taken offline.

We are sad to say goodbye

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Kirsten Barrie, owner of Verte, wearing a black shirt, sitting thoughtfully in front of multiple financial data charts and graphs on a digital screen.

Forecast with Confidence.

Raise with Clarity.

What (was) Included

Custom Financial Model in Finmark

• A custom financial model in Finmark with CAC, LTV, runway, burn, revenue, and headcount forecasting - tailored to your product, pricing model, and GTM plan

• Optional modeling of pricing strategy, fundraising timing, sales ramp, and marketing spend allocation

A digital business dashboard with charts and graphs showing financial data. The highlighted section displays a monthly budget summary for April, including values for budget categories labeled B, A, and a third category, with amounts $98,724, $104,560, and $5,782 respectively. The background has a blue theme with side menu options including Dashboard, Employees, Expenses, Revenue, and others.
Screenshot of a financial dashboard with a blue background displaying various graphs, charts, and options for scenario selection, including current forecast, quarterly budgets, and operational plans.

Seamless Integration Setup

We’ll connect your Finmark account to Xero, Gusto, Stripe, or other tools so you can pull in live data. (You’ll pay Finmark directly for your subscription.)

Screenshot of a budget planning software interface showing the Add Employee form for the Sales & Marketing department. The form includes fields for position, role type, yearly salary, and start date. A pop-up summary indicates total payroll costs for April 2021 as $824,750 for 13 employees. The background shows a sidebar menu with options like Dashboard, Employees, Expenses, Revenue, and Actuals, and a chart illustrating financial data.
A data dashboard showing a line graph of financial forecast over 15 months, with a tooltip displaying a cash flow of $146,788 for January 2021.

• Collaborative onboarding sessions: we gather your metrics, map assumptions, and refine the logic together

• One built-in scenario (typically base case); additional scenarios (e.g., best/worst case, hiring ramp, fundraising timing) available as add-ons

Optional: Quarterly Investor Report

We can also create standardized Pro Forma quarterly reports (Income Statement, Balance Sheet, Cash Flow) after your model is live.

A flexible model you can update and expand as your business grows, without starting from scratch!

Who This (was) For

  • SaaS founders post-seed through Series A who need financial clarity to raise or scale

  • Startups without an internal finance lead - but with real traction and decisions to make

  • Founders struggling with messy spreadsheets, unclear CAC, or investor questions they can't confidently answer

Most models are under built, disconnected, or inaccurate.

Verte gives you:

  • End-to-end logic from CAC to EBITDA

  • Clean, usable outputs you can actually operate with

  • Founder-focused insights, not just finance speak

  • A dynamic model you can continue to use that compares real-world activity next to your forecast

We don’t hand off a black box. We build a model you’ll understand and actually use.

Why Verte vs Spreadsheet Bros

Dashboard screen displaying various charts and metrics including ARR, bookings, cash balance, burn rate, ARR changes, cohort analysis, employee count, and expenses for the period of January to June 2022.

Founder’s Note

I created this service after years of watching founders get stuck between clunky spreadsheets and overpriced fluff. Spreadsheets didn’t scale and are not dynamic.

I care that you get it. That you feel equipped, not overwhelmed. That you can use your model as year over year forecasting. That is results in a sold business model with defensible unit metrics.

Financial clarity isn’t just for fundraising - it’s how you scale without chaos.

Kirsten Barrie, owner of Verte, in front of a background displaying various business analytics and financial charts on a dark grey screen.